Q. How important is my choice of domain name for search engine ranking purposes?

It's significant if the key words used to find your site matches your domain name. Some search engines may rank your site slightly higher if the keywords entered in the actual search for your site match your domain name. For example, if people who looked for your site often used the term 'Winnipeg Tours' and you owned winnipegtours.com and your site was about tours, there is a good chance that your site would come up as a top ranked within the search results. However, in general, it's always a good idea to secure a domain name relevant to your business, your type of clients, your area or your name. Stick to keywords you think will be most often used to find your site.

back